This can be daunting; In order to ensure profits, you may set prices too high and scare off potential customers. So why not choose a lower price? Well, you could seriously hurt your profits and turnover. Or, at best, you'll attract the wrong customers.

Indeed, there are many things to consider.

But a common pricing strategy is to conduct competitive pricing analysis. This is an effective way to select prices used by businesses in all industries.

Pricing your products according to the competition is not only a good starting point, but it can also help you differentiate your brand while maintaining or even leveraging market share.

This is particularly important for retail businesses. They need another way to differentiate their products to attract customers because they are all selling the same product.

However, competitive pricing analysis is not just about the market, taking notes, and pricing. Competitive pricing analysis requires a lot of time and research to be carried out effectively.

In this guide, we'll look at competitive pricing analysis and explore how to beat your competitors and use this strategy as a competitive advantage.